LensCrafters is a North American retailer of prescription eyewear and sunglasses and it’s part of the global leader EssilorLuxottica. Since 2021 I’ve managed most of the static and printed material for the in-store field of this brand.
The main identity and guidelines of the brand have been redefined in March 2022 and consequently all the accessories, items and packaging design needed to show the same graphic treatment. An entire rework of all the existing die-lines and print files has been done, aligning every element to the new fresh guidelines.
The main identity and guidelines of the brand have been redefined in March 2022 and consequently all the accessories, items and packaging design needed to show the same graphic treatment. An entire rework of all the existing die-lines and print files has been done, aligning every element to the new fresh guidelines.