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editorial project╱2015
Netflix sbarca in Italia

co-workers: C. A. Giordan, F. Giudice, B. Gobbo, G. Ingratta, M. Tartaglia




Netflix was born in 1997 as DVD sales and rental service and in 2008, along with new technologies, it became the world´s biggest streaming online service.
In Italy this service is active since the 22nd of October 2015; before Netlix’s arrival the main italian streaming online services started to edit their price plans, joining new alliances and promoting special prices in order to be ready to face the upcoming American competitor. During the fall of 2015 each mass media focused on this waiting and on its side effects.

The main goal of the project was to deeply analyze the way that mass media and social networks channels portrayed Netflix’s upcoming arrival in Italy: the competitors’ behaviour, how the new has been communicated, which aspect of the event has mostly been highlighted, the influence of the relationship between political and editorial administrative groups in the way the news around this event has been communicated.



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